www.ShiftSpeakerTraining.com

• It’s not who you know, it’s who knows you…
• BTS Video tip: The 1  Thing Your must Have to Attract Promoter Attention
• Feature Article: 4 Strategies for Getting More Exposure than Paris Hilton: Bare Minimum Effort without the Bare Bottom
• Joanna Recommends: “The Lazy Web Celeb Series”
• We Support - Opportunity International
  

Hi!

Have you heard of a little place called Baykonur?  I hadn’t until our plane headed off in that general direction today.  It’s a town in Kazhakstan- and my geographical ignorance got me to thinking….  It would be damn hard to travel to somewhere you’d never heard of.  How would you get there?  How would you know whether it was worth going or not?

Which in turn prompted thoughts about speaking… (as is my tendency!) 

I’m always asked “how do I get more gigs?”  Well the problem for most speakers is not that they aren’t decent speakers.  It’s that no-one knows they exist!  Which is why, for better or for worse you have to work at increasing two fundamentals:

1. Your Celebrity
2. Your Credibility

So that’s what this newsletter is all about.  As I soar over the lesser known parts of the world (at least to us ignorant Westerners) my greatest wish for you is that your speaking career takes on the fame of a “New York”, “Paris” or “Shanghai”; not the beautiful but under appreciated “Attapeu”, “Bicheno” or “Luc-en-Diois” (look those ones up on the map!

So enjoy the tips and videos.  And make sure you are HIGHLY VISIBLE so that people can find you if they’re looking!

Cheers,

Get Yourself a Showreel Together

Example 1 - Long

Example 2 - Short

You should film every engagement you do and edit together a “showreel” a bit like this.  It should show off some teaching, some fun, some audience involvement and maybe some testimonials too.

That way promoters can see your style and feel good about having you speak at their event.

4 Strategies for Getting More Exposure
Than Paris Hilton – Bare Minimum Effort
without the Bare Bottom

Internet marketing is not my game, but over the years I have learnt enough to make sure that when people hear about me and go searching online- they find me.  As a speaker I believe this is the bare minimum you must have.

So how do you get enough exposure while still keeping your clothes on?

You need to have 4 simple things:

1.    Blog: Blogging is so simple and easy to get set up, and to do that you would be crazy not to have one.  If you missed Vanessa’s article on how to get your account set up on your own name domain- click here for last edition.

2.    Video: With youtube being such a powerful search engine in its own right, and ours being such a TV culture; you would be a fool not to optimize your natural talents as a speaker and get some video out into cyber space. Make sure you have your own youtube channel!

3.    Social networking: It’s really quite the faux pas not to be on Facebook these days if you are in the information marketing game.  Unless you’re a “conscientious objector” in which case I would have to ask- do you want to make money or be “right”?  Learn to use Twitter and Facebook to your profile-building advantage.

4.    Opt-in page: Ensure every bit of online profile you build is leveraged effectively through opt-in pages that build your list.  Your  own list is always the most valuable asset you can have as a business owner- so mastering this art is crucial.

Join me for the “Lazy Web Celeb” series where I will be grilling 4 International Online Experts for the “bare Minimum effort” to maximise your online exposure.  Find out more here…

If you need a speaker for your upcoming events, please contact our office.

Joanna's travel arrangements for the next 6 months:

• Australia 1st September-15th September
• Los Angeles: 15th September-18th September
• London: September 19th - 23rd November
• Floating Success Seminar: 23rd November - 6th of December
• USA 6th December - ?
• London 6th of January- 28th January
• Australia: 28th January- end of March

If you require international travel, we are open to this.  Please contact us at info@shiftlifestyle.com or call our office to discuss.

Lazy Web Celeb Series

There are still 63 places remaining to receive my extra special “STUDIO TOUR” when you register for the Lazy Web Celeb Series now.  

I am doing a special “Studio Tour” of my home studio, showing you exactly how I set up my green screen, shoot the video, edit the video, set up the lights and do it all for next to nothing.  This is a UNIQUE UNADVERTISED BONUS (which means you will not see it on the registration page) for the first people to join me for the Lazy Web Celeb Series.  Hurry- this will not last, and our first call is next Tuesday the 8th of September.

So if you have ever wondered how to make classy video that turn’s your competitors green with envy, make sure you join me for the series by clicking here.

www.shiftspeakertraining.com/Lazy

Opportunity International Australia provides people living in poverty with access to basic financial services – including small loans, savings accounts, insurance and business training. These services are know as microfinance, and they assist people who wouldn’t usually qualify for regular banking services because they have no form of collateral or formal identification.

Here’s how it works…

By helping a mother to buy a sewing machine to start a tailoring business or a father to buy seeds to plant a vegatable garden, small loans enable people in poverty to earn an income and provide for their families. 97% of loans are paid back, so the cycle can continue for years! Each successful business feeds a family, employs more people and eventually helps to empower a whole community.

Did you know that for only a $200 donation you can help one family start a business and employ one other person? This one loan once paid back can be used again and again. Many of us spend more than that on a night out with friends and once that money is gone, it’s gone!

Find out more about Opportunity International and how you can make a difference by visiting their website:

www.Opportunity.org.au