4 November 2010

The Client Appreciation Night

This is a simple, fool-proof way to build your list and make sales. The biggest mistake that most people make is looking outside of their business for profit making. Your current customers will buy again and again if you give them the chance.

One Simple Strategy to Boost Your Profits this Month

Host your own “Client Appreciation Night” to boost sales instantly. This is a really simple way to get started on your own events without risking a lot, and without having a huge monetary outlay. My first client appreciation night I spent $17 on dips and chips and made $795 in sales. On my second such night I spent $350 on the evening and made $10,060 in sales. It’s a great strategy, with great return on investment.

Overall what you will be doing is this:

  • Invite your clients along to a value packed evening
  • Ask them to bring a friend or two (build your list)
  • Deliver great content
  • Make an offer on your products and services

How to invite your clients

Send out invitations to a selection of your best clients who you believe will have a high chance of buying new products or service you will be offering.

Prepare the evening

As a client appreciation style night, it’s a good idea to make it a networking focus. So make sure you facilitate a networking style of evening.

FIND A SUITABLE VENUE. PICK A DATE.

Give yourself a good 4-6 weeks to prepare and market, especially if this is your first time.

Make it a fun evening for everyone! A boring “appreciation night” with bad food, low quality information and not so good location/venue will only hurt your reputation. Hit all the right buttons will not only give you the profits that you desired plus you and the audience would have had a fantastic night.

Here’s a checklist of a few things to organize:

  • Venue (you can just use your office, or the boardroom of a virtual office or similar- keep it simple!)
  • Nametags
  • Drinks and nibbles
  • Somewhere to sit down for a small presentation
  • Order forms
  • Handouts for any content
  • A “service table” to answer questions about the offer

 
Your Run Sheet for the Night

Here’s a simple plan for the evening that you could follow:

7:00-7:45: Welcome drinks: make sure you facilitate networking and introduce people to one another. Look to create connections for people.

7:45-7:50: Have an MC introduce you

7:50-8:30: Do your presentation

8:30-9:00: Sales and further networking

Notice it’s really simple. Simple is a great place to start.

What should you teach?

Load your “Appreciation Night” with good quality content – or you will risk losing their trust. Teach your 3-4 step success formula, or your top tips. This is a perfect opportunity to practice your presentation that you’ve been working on.

Now that you have a relaxed, happy and captive audience, it’s time to make an offer on a new product or service that will benefit them! Make sure you follow the formula, and invite action.

Summary
This simple little strategy can be added with little or no drama to any business. It’s a great way of building your relationships with your clients, building your list and when you make an offer you can create and extra few thousand dollars to the bottom line easily!  So this week get out there and organize a “Client Appreciation Night”. It’s simple, generous and a great way to boost the bottom line.

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