11 September 2009

How to get the Right Kind of Publicity for your Speaking Business

How do you get the right media attention for your speaking business? I didn’t really know, so I asked my good friend and Our Internet Secrets colleague and faculty member Sue Gardiner to write an article for me.

Enjoy!
Joey

The 3 Biggest Myths About Free Publicity Busted

By journalist & media & marketing strategist Sue Gardiner

There are certain misconceptions and lies about free publicity that have been floating around for donkey’s years that I want to kill once and for all.

Myth # 1 – Be careful using free publicity because journalists will often turn nasty and you’ll end up with negative exposure

You’ve seen camera crews chasing their unfortunate victims on current affairs shows and you’ve probably come away with the impression that this could happen to you.

The truth is that it’s highly unlikely. Here’s why…

In 99.9% of those cases, the media approached these people not the other way around.

But when you’re the one approaching the media all they know about you is what you’ve told them in your press release.

So they are almost certainly going to follow the positive publicity angle you’ve handed them.

Those negative stories stick in your mind. But they happen way less often than you think.

So don’t cheat yourself out of the benefits of free PR by false fears.

Two of my clients who had similar fears about appearing on Channel Nine’s A Current Affair, for example, have made over $500,000 and counting from their one minute on screen.

Do you think they’re pleased they overcame their paranoia?

Damn straight!

Myth # 2 – A press release is similar to an ad

Writing your press releases like ads is the fastest way to get them binned.

Instead, you need to position yourself as a provider of a newsworthy story or quality information NOT as a salesperson. 

If you learn this one lesson, you’ll be ahead of 95% of other free publicity seekers.

Myth # 3 – You’ve got to know someone in the media to get free publicity.

As in any area of life, having media contacts sure doesn’t hurt.

But journalists write thousands of stories every year and we don’t have that many friends. Some of us don’t have any friends.

I’ve successfully gotten my clients tens of thousands of dollars of publicity despite having no personal contacts in the newsrooms that I was targeting.

This is great news because it means everyone can cash in on free media exposure.

For a free 10-page report by Sue Gardiner valued at $37 called the ‘The 5 Biggest Mistakes Free Publicity Seekers Make… And How To Avoid Them’ visit www.FreePublicityForProfit.com

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