23 October 2009

Public Speaking Tips: Questions to Ask Yourself About Your Audience

Here is the first of 4 Key Questions You Must Ask Yourself Before You Settle On a Niche For Your Speaking. 

Are other people interested in this topic?

First thing to determine is whether people are actually looking for information related to your topic, or buying products or services in this niche.  You will be surprised what people are interested in and focussed on.

So step one is to determine whether other people are as interested in the topic as you are.  How do you do this?  A few strategies you could try:

  a. Specialty Magazines: Visit one of the larger newsagents or bookshops in your area and have a look at the specialty magazines available.  Most magazines make their money from advertising revenue.  So if there is a magazine on your topic that has been around for a while, it is a fair bet people are looking for information on your topic- and are willing to pay!

  b. Google keyword tool: You can go to Google and search for their keyword tool and get some great information for free.  There you can see exactly how many people are using Google to search on a particular subject.

It’s at https://adwords.google.com/select/KeywordToolExternal

Remember- if there are a lot of people as passionate as you are about you are about your topic, chances are you have a good niche on your hands.

For more information on how to select your niche, get your FREE copy of the Shift Presentation Profits Blueprint at www.ShiftSpeakerTraining.com/blueprint

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