• What do you find yourself saying over and over (and over) to clients?
• Instead of delivering that information one-to-one why not deliver that information once to multiple clients at the same time at an event?
• Invite your clients to bring their guests
• They get to network with each other and make new contacts,
  and you get to build your database.

• You can use a statistic to grab your audiences attention.
• Or, if you are good at humour use it – but if you are not then
  don’t!
• You have between the first 30 seconds and two minutes to capture your audience.
• You are aiming to get your audience to say “Yes” in their head.

Let’s start at the beginning – those valuable first few minutes on stage. Full of nerves you stand in front of a sea of faces… So, how do you open your presentation and get your audience’s participation from the word go?

• Ask a broad question that people are most likely to answer yes to.
• Then Flip It – because that way you have involved everyone
• Sometimes you might have to encourage your audience to join in
  by a physical signal to put up their hand.

Leadership shows up in all areas of business and especially so from stage. In fact, to be on stage, you really do need to possess strong leadership skills. How else will you get your audience to respond to you and buy from you if you don’t show leadership?

• You must let your audience know that you are the boss
• Train them to be happy doing things that are normally out of their comfort zone
• That way when you say to go to the back and take out their credit card they will feel less resistance
• Use it. It works.

• Your crew are your support team.
• You must have a crew who believe in what you are speaking about and who back you up.
• They are the guys behind the scenes who make everything possible.
• Love them and look after them and they will look after you.

Market trends necessitate us always staying on top of what your audience wants – at all times during the year. It’s all about matching your audience to your market.

• What you are delivering must match up to the people in your audience
• If they’re not your target market – you won’t sell
• It is possible to make sales from an audience that’s not your target market – but it’s so much easier when they are.
• Even if you are a terrible speaker – you will make money – if you have the right match.

• Stand Still
• There is nothing worse than a speaker who dithers and wanders aimlessly about the stage
• Standing still makes you feel more grounded…

…which gives you more confidence…

…which helps you to earn more money

• Be Strong, and Calm, and Centered. It makes you audience feel more comfortable with you.

• When you are doing a presentation you must stick to time
• At a multi speaker event if you over run, the promoter will not be happy.
• The speakers after you won’t like it either
• You can perfect your presentation timing by practice, practice, practice
• If you haven’t started to close by about 60-70minutes your close rate will start to fall off rapidly.

• A really effective way to establish credibility with your audience is to use testimonials
• If you can get a testimonial from a known name in the industry then it will go a long way to establishing you as an expert in the mind of your audience.
• Written testimonials are OK – but video testimonials are better