During any sales presentation the aim is to not to get a round of applause but to make as much profit as possible.  Whether you succeed or not is mostly down to the strength of your presentation, the passion in your pitch and the trust the audience have in you.

But there are also a handful of smaller details most speakers often overlook – but which can also have a subtle impact on you sales.

So here are some practical sales tips to help make your presentation as smooth as silk.

Presentation Sales Tip 1: Order Forms

For any sales of bigger ticket items (products or services with a high monetary value), you’re going to need some order forms with some legally binding terms and conditions. It sounds simple but believe me, get this wrong and you will miss out on sales.

So sales tip number one – make sure you’ve got more order forms than you think you’ll need as some customers like to keep a copy for their records. Also pay attention to the information you asking your customers for when they fill in your Order Form? Name, email address, postal address?

Presentation Sales Tip 2: How Are Customers Paying You?

If you are doing a sales presentation have you given any consideration to how your customers are going to pay you?  So sales tip number two – think about your payment methods.

Are you taking cash? If yes, remember to think about what you’re charging and what change you might need. For example, if you’re charging £47 for something, it’s pretty likely people will hand over £50 so make sure you’ve got plenty of £1 and £2 on hand. Might sound like common sense, but gets tricky if that’s the one thing you forgot to pack and it’s a Sunday and the banks are shut.

If you’re taking credit cards, there’s no cash involved but there are other issues. Do you  have your own merchant facility? Or are you running everything through PayPal? There are fees involved for each so get plenty of information.

When are you processing payments? If you’re processing them after the sales presentation, you may want to refrain from giving out any physical product or bonuses until people’s orders are processed and cleared. This avoids any difficulties afterwards.

Presentation Sales Tip 3: Payment plans – Yes, No, or Never?

Sales tip number three – are you going to offer your customers a payment plan?  The up side of payment plans is that they offer more flexibility for people to purchase your products who might otherwise not and means that overall sales are likely to be higher as a greater number of people can buy.

The down side, there will be people who default on their payments, whose cards expire and fail and who have changes in their life circumstances that mean they won’t be able to pay on time. This will take you (or someone in your team) TIME and EFFORT to follow up and manage

What’s your refund policy and guarantee? Think about it BEFORE you sell the product, know it, clearly state it, then stick to it.

Summary

A little bit of planning about what systems you are using in your sales presentations will make your product or event launch run smoothly. So next time you run a presentation, pay some attention to what information you’re collecting from your customers and how you are using it and how you can maximize your sales.

How to market your seminars is one of the greatest obstacles I find with people starting out in the public speaking business. But once you overcome this, you’ll be increasing your bottom line profits as you run full to the rafter events and seminars.

But first here are some questions commonly asked about marketing your seminars:

Who on earth am I going to present to?

Where are they?

And how do I get them into a room?

The first step is to locate your target audience. Because once you know who your ideal prospects are, it’s just a matter of marketing your seminar to them effectively.

So, let’s looks at 2 easy strategies to find your target audience

1. Pre-existing groups.
   This is by far and away the simplest strategy for effective seminar marketing. Once you have determined your ideal audience, the next logical step is to ask yourself:  

   “Where are groups of these people already gathering?”

   Your target market, more often than not, are already meeting together in groups somewhere:

   • clubs
   • associations
   • seminars
   • workshops
   • social groups
   • companies
   • small businesses

   All these organisations are having regular events or meetings looking for someone to come and add value and inspiration to their members or employees. Why not try marketing your seminars to them?

2. Create your own group
   If you already have a business or a client list – even if there are only 8 people on it- this is a great way to market your seminar. You market to the people already interested in you and your services and because they are already engaged, you increase the percentage of them buying again from you. 

   One of the simplest marketing things you can do is have a “Client Appreciation Night”.

   Invite your clients to bring a guest along to an evening. Put on a drink or two and share with them some ground breaking information in your industry. At the evening you then do your awesome presentation and make some sales right there on the night to people who already know and love you, and their friends.

   Of course if your database is 1000 people- the numbers get more fun more quickly, but I want to stress on you that you can start marketing your seminars on a small scale.

There are 7 Key Elements to a Profitable Sales Presentation.

These 7 Keys are spelled out here assuming you will make a sale at the end of your presentation. But these same 7 Key Elements are will work even if you are not closing a sale.

You can use these same 7 steps with a little creativity to inspire someone to book in for a one on one consultation or to get your prospects contact details to add to your database.

All the principles are the same.

But right here I focus on sales presentations – because once you can do that- you can do anything!

Before I share these 7 steps the first thing you need to do however is be really clear what action you want your audience to take at the end. This is not about getting you a round of applause remember – this is about getting you more business. So what do you want them to do?

Do you want them to:

• Buy your product or service on the spot?
• Book in a consultation with you or one of your sales people?
• Join your mailing list?

Get really clear in your mind what the outcome from the sales presentation is and then it’s as simple as these 7 key elements:

1. Create Connection:
   Become a welcome guest and inspire trust and responsiveness in your audience.
2. Get Permission To Do Your Thing:
   Demonstrate credibility and earn the right to be speaking to your audience by illustrating your past results as powerfully as possible.
3. Engage with Your Content:
   Decide on the action you want the audience to take, and craft the backbone of your presentation with this end in mind.
4. Establish a Need:
   Create dissatisfaction in your audience by illustrating where they are vs where they want to be.
5. Reveal the Product and Build Tension:
   Give a benefit driven description of your product.
6. Make a No-Brainer Offer:
   The most important part of your sales presentation – package up your product with bonuses, and ensure you create urgency and take away risk
7. Invite Immediate Action:
   Finish powerfully with a commanding invitation to buy.

For Your Next Sales Presentation, Try This!
If you have products and services you’re passionate about then in your next sales presentation make a commitment to yourself that you will follow these 7 steps. See what a difference it makes to your presentation. Become a speaker who influences action, not just a speaker gets a round of applause.

Did you know that speaking is the most powerful lead generation tool you can use to grow your business?

Number One Business Growth Strategy…  Use This And Watch Your Profits Explode!

Speaking on stage is not just about turning up, making a speech and getting paid for it.  This is old school.  The kind of speaking I teach is how to set up a profitable speaking business.  If you’re looking for one simple thing to do which will grow you business . . . look no further than speaking on your topic.

Give a 90-minute presentation full of valuable content (and believe me, you could be in ANY business!) and within this presentation include an irresistible offer for your audience to take the next step with you.

You can use speaking to generate new leads, bring in new clients or make more sales in an afternoon than you made all month!  It’s not uncommon for some of my clients to add $100, $1,000 or even $10,000 to their income EVERY MONTH.

Start Small

If you’ve never spoken publicly before, a great way to start is to speak in front of just a handful of people.  The confidence you will draw from this experience will allow you to get up in front of a bigger audience.

I’ve got many successful clients who decided they were going to learn how to present from stage precisely because they were so terrified of it. They knew if they didn’t overcome their fears it would hold them back from all the other opportunities life throws us.

From Painfully Shy Child To $130,000 In Ticket Sales In 3 Short Months

As a child I was incredibly shy.  Like many other people, I had to work through my own issues about getting up on stage.  It was about letting go of the past and stepping out of my comfort zone.

Once I had mastered that, I made over $130,000 in ticket sales in 3 short months and without even a database of my own!

I don’t say this to toot my own horn . . . I say this to show you what is possible when YOU use speaking on your topic to grow your business.

Go For It!

So now you know speaking on your topic is the single most powerful, the fastest and the most effective way to grow your business, why not plan your first presentation and get out there and see your sales soar? So right now, make a commitment to yourself that you will take some action.  I look forward to seeing you on the platforms of the world.

I often get asked for tips on public speaking.  Often, people think there is some kind of science or formula to being on stage.  But the truth to being a successful public speaker is much simpler than that.

Listen very carefully . . ..

. . . All you need to do is . . . .

Be yourself.

This means when you are on stage never try to put on an act or mimic or model another person. Instead honour yourself and the values you uphold.

Avoid This Mistake!

One of the biggest mistakes I see new speakers make on stage is when they try to be someone other than themselves.  Public speaking tip number one! Never do this!! Do not try to be someone you are not.  Do not model some polished hotshot American speaker you’ve seen, or try and be some kind of stand up comedian or anything other than your true self

The irony is – when you are your true self – this is when you have the most impact!

People really respond to authenticity. Audiences are not dumb – they can spot when someone is putting on an act.  So when someone is true to his or herself on stage people connect to this on much deeper level.

Ask Permission To Be You!

Well, if you’re not confident on stage or you have fear about public speaking – you could ask the audience: “Is it ok if once in a while I have to use my notes?” or “Is it ok once in a while if use my power-point presentation because this is my first time presenting this material.’ Your audience will respect your honesty and will warm to your authentic self far more than if you were to stand on stage and try to blag it.

You Don’t Have To Be Super-Human!

When you admit to your flaws and admit you’re not a super-human, people like that element of truth.  When they trust you . . . they’re far more likely to buy off you too.

Here’s another public speaking tip for you and maybe even more important than the last.  The first person you need to ask permission off is yourself.  Yes, it is acceptable to be you!  Authenticity comes from a place of acceptance and compassion.  It also comes from a place of self-worth.

Is who you are worth sharing with the world?

Authenticity is peeling back the layers of the surface identity to reveal the bright, shining light of YOU.

Your Turn

So this week, think about how authentic you are on stage or in your business.  If you’re not as authentic as you think you could be, ask yourself why and what steps you can take toward your own personal and professional authenticity.

Fear of public speaking is one of the most common and constrictive fears you can have. When it comes to having the guts to stand on stage and deliver your heartfelt message the biggest block I see to making this happen is lack of confidence and self-belief.

Time and time again, I see people who want to move their business forward, who want to make the big money, who want to do things to improve their lives, who want to be a public speaker but fears and insecurities of all sorts act like a massive STOP sign to their dreams.

Scared Of Speaking In Public?

Elaborate self-talk and doubt is your biggest enemy to success. Especially when it comes to public speaking.

We doubt ourselves not just about standing on stage and speaking in public. We fear people will laugh at us, heckle us, throw things at us!  We fear we will freeze, panic, mess up.  We fear we will not be good enough.

Get this:

Your anxiety about public speaking is holding you back.

Why?  Because if you lack the confidence and self-belief to do the things you want to do or be who you want to be, you will never grow.

Your Anxiety About Public Speaking Can Be STOPPED!

One of the brain’s functions is to prove itself right. This is why it’s vital you think and behave in a manner that is congruent with what you want.

If you want to be a public speaker and stand on stage and deliver your message to an audience of people, then you must convince yourself that those people want to hear you speak, that you do have something of worth to share with the world, that you are confident, deserving and successful!

Your Turn

So, if you are crippled by your lack of self-believe and you’re fed up of your fears of public speaking holding you back – know that change can start right now.  Edit the talk in your head and start to believe in your own personal power.  Remember, success breeds success so one tiny step now can mean huge transformation for the future.

1. Who are your Target Market? – Describe them Demographically
2. Where do these people gather in groups?
3. Attend the functions you would like to speak at.
4. Build a Relationship with the event promoter

Did you know that speaking on your topic is the most powerful lead generation tool you could use in your business?

It’s true. Speaking on your topic is the fastest and the most effective way to grow your business. And if you’re nervous about speaking in public you don’t even have to get up on stage. Why not try an online webinar instead?

In today’s crowded market place you need to find ways to stand head and shoulders above your competitors. And the easiest way to do this is speak publicly on your topic either on stage or on a webinar. Because when you speak publicly everyone will suddenly assume you are the ‘expert’.

When you are the expert you command authority AND you command more money.

Watch Your Profits Explode!

Speaking with authority on your topic is not just about turning up, making a speech and getting paid for it. This is old school! The kind of speaking I teach is how to set up a profitable speaking business.

Give a 90 minute presentation full of valuable content on your topic (and believe me, you could be in ANY business!) and within this presentation include an irresistible offer for your audience to take the next step with you. This next step could be a 1-day course, an online product, a membership site, your coaching services . . . . basically any online or physical products!

Once you expand yourself to all the possibilities, you can use speaking to generate new leads, bring in new clients or make more sales in an afternoon than you made all month! It’s not uncommon for some of my clients to add $100, $1,000 or even $10,000 to their income EVERY MONTH.

Start Small
If you’ve never spoken publicly before, a great way to start is to speak in front of just a handful of people or run a small webinar. The confidence you will draw from this experience will allow you to get up in front of a bigger audience.

From Painfully Shy Child To $130,000 In Ticket Sales In 3 Short Months
As a child I was incredibly shy. Like many other people, I had to work through my own issues about getting up on stage. It was about letting go of the past and stepping out of my comfort zone. And now look at me . . . I love being up there!

Not only that, I make a lot of money from my passion. Using just one of my profit principles – The 7 Steps To An Effective Presentation – I made over $130,000 in ticket sales in 3 short months and without even a database of my own!

I don’t say this to toot my own horn . . . I say this to show you what is possible when YOU step out of your comfort zone and dare to expand.

Go For It!
Remember, your ideas and thoughts are valuable and people will pay to learn from you. As I said before, speaking on your topic is the single most powerful way to grow your business. So if you’re committed to watching your profits explode, start sharing your value with anyone who’ll listen. You might just find your business goes through the roof!

• What is it that allows us to be 80-90% sold out in 3 of our 5 cities?
• Most people think there must be one magic pill to filling a room.
• There’s not one way to fill a room . . .
• There’s fifty ways to put one person in a room!
• Most people won’t want to do what it takes
• Why? Because filling a room is challenging and means lots of boring, unglamorous tasks like writing copy, picking up the phone, press releases, maintaining your JV relationships between the events.
• You need to focus on these 3 pillars:
  • Firstly, build your community
  • Secondly, Promote your event to your community
  • Thirdly, convert your promotions into sales