www.ShiftSpeakerTraining.com

• Intro: Use the media to your advantage
• BTS Tip: Increase your profit through the media
• Feature Article: Media Myths Busted
  
• Upcoming Events
• Joanna Recommends: Our Internet Secrets Event
• We Support: Opportunity International
  

Hi!

Greg and I are in Australia again this week.  We've just had a great weekend with our Million Dollar Masterclass in Bondi, and this Sunday I'm speaking at "Our Internet Secrets" in Melbourne.

But I have to admit we only just made it!  Our plane had a fuel leak, lost one engine and had to do an emergency landing in Perth which added a bit of excitement to the otherwise  boring flight from London to Sydney.  On arrival at Sydney airport, bedraggled and tired we were interviewed by the Daily Telegraph regarding the emergency landing.  They were obviously looking for a horror story about Qantas- the airline in question...

And all this got me thinking about the media.  We know they can be used to our advantage to spread our message to the public.  After all, on our way back to London in a couple of weeks we are heading via Los Angeles to appear on TV over there.   But what if they're looking for a "negative angle story" like those Daily Telegraph journalists hunting down the dirt on Qantas.  So I'm infinitely grateful for my colleague Sue Gardiner- one of the other "Our Internet Secrets" faculty who is a PR expert.

One of the other Faculty Members, blogging expert, Yaro Starak is about to appear on A Current Affair which is a prime time TV show here in Australia.  So I've been picking his brains too on how to really leverage the media exposure in the best way.  (Coincidentally I interviewed him last night on the Lazy Web Celeb Series- and asked him this question, so if you're not registered yet- click here)

So because of all the media frenzy that my faculty colleagues and myself find myself in- today's newsletter is all about managing the media for profit!

Hope you enjoy-

let me know your thoughts...

Cheers,

Get the Right Kind of Media Attention

The 3 Biggest Myths About Free Publicity Busted

By journalist & media & marketing strategist Sue Gardiner

There are certain misconceptions and lies about free publicity that have been floating around for donkey’s years that I want to kill once and for all.

Myth # 1 – Be careful using free publicity because journalists will often turn nasty and you’ll end up with negative exposure

You’ve seen camera crews chasing their unfortunate victims on current affairs shows and you’ve probably come away with the impression that this could happen to you.

The truth is that it’s highly unlikely. Here’s why…

In 99.9% of those cases, the media approached these people not the other way around.

But when you’re the one approaching the media all they know about you is what you’ve told them in your press release.

So they are almost certainly going to follow the positive publicity angle you’ve handed them.

Those negative stories stick in your mind. But they happen way less often than you think.

So don’t cheat yourself out of the benefits of free PR by false fears.

Two of my clients who had similar fears about appearing on Channel Nine’s A Current Affair, for example, have made over $500,000 and counting from their one minute on screen.

Do you think they’re pleased they overcame their paranoia?

Damn straight!

Myth # 2 – A press release is similar to an ad

Writing your press releases like ads is the fastest way to get them binned.

Instead, you need to position yourself as a provider of a newsworthy story or quality information NOT as a salesperson. 

If you learn this one lesson, you’ll be ahead of 95% of other free publicity seekers.

Myth # 3 - You’ve got to know someone in the media to get free publicity.

As in any area of life, having media contacts sure doesn’t hurt.

But journalists write thousands of stories every year and we don’t have that many friends. Some of us don’t have any friends.

I’ve successfully gotten my clients tens of thousands of dollars of publicity despite having no personal contacts in the newsrooms that I was targeting.

This is great news because it means everyone can cash in on free media exposure.

For a free 10-page report by Sue Gardiner valued at $37 called the ‘The 5 Biggest Mistakes Free Publicity Seekers Make… And How To Avoid Them’ visit www.FreePublicityForProfit.com

If you need a speaker for your upcoming events, please contact our office.

Joanna's travel arrangements for the next 6 months:

• Australia 1st September-15th September
• Los Angeles: 15th September-18th September
• London: September 19th - 23rd November
• Floating Success Seminar: 23rd November - 6th of December
• USA 6th December - ?
• London 6th of January- 28th January
• Australia: 28th January- end of March

If you require international travel, we are open to this.  Please contact us at info@shiftlifestyle.com or call our office to discuss.

Upcoming Events

Here's where you can see me live...

• 11th - 14th September, 2009: Our Internet Secrets Workshop Melbourne, Australia
• 10th October, 2009: Presentation Secrets Event London UK
• 16th October, 2009: Presentation Secrets Event London UK
• 13th - 15th November, 2009: Presentation Profits Intensive London UK
• 23rd November - 6th December: Floating Success Seminar (UK - USA cruise)
• 19th - 21st March, 2010: Presentation Profits Intensive Melbourne, Australia
  

Our Internet Secrets Seminar This Weekend $1997- free when you join the Lazy Web Celeb Series for only $97

I'll be sharing some great strategies at "Our Internet Secrets" seminar this weekend in Melbourne.  If I haven't seen you at a live event- would love to see you there.

The good news is you don't need to pay $1997 to get there.  I've included two free tickets to the event when you join us for the "Lazy Web Celeb Series" I'm running over the next few weeks.  We started with an interview of Blogging Superstar Yaro Starak yesterday. Yaro was featured recently on A Current Affair- as he routinely makes $30,000 a month working less than a couple of hours a day.  Who doesn't want to know the secret to that huh?  The interview was truly awesome.  But don't worry- its all recorded.  So to get a copy of my book, a couple of free tix to the weekend, plus this very revealing series... check out the details by clicking here.

www.shiftspeakertraining.com/Lazy

Opportunity International Australia provides people living in poverty with access to basic financial services – including small loans, savings accounts, insurance and business training. These services are know as microfinance, and they assist people who wouldn’t usually qualify for regular banking services because they have no form of collateral or formal identification.

Here’s how it works…

By helping a mother to buy a sewing machine to start a tailoring business or a father to buy seeds to plant a vegatable garden, small loans enable people in poverty to earn an income and provide for their families. 97% of loans are paid back, so the cycle can continue for years! Each successful business feeds a family, employs more people and eventually helps to empower a whole community.

Did you know that for only a $200 donation you can help one family start a business and employ one other person? This one loan once paid back can be used again and again. Many of us spend more than that on a night out with friends and once that money is gone, it’s gone!

Find out more about Opportunity International and how you can make a difference by visiting their website:

www.Opportunity.org.au