Archive
15 July, 2009
- What's the $10,000 speaking opportunity and how am I eligible?
- Behind the Scenes Tip: Watch your finances- is your business really making a profit?
- Feature article: "Enhance Your Speaking Career with Membership Sites"
- Joanna recommends: The "Presentation Profits Blueprint"
- We support: Opportunity International
HOLY COW!
That's the name of the place that makes really good Indian food down the road from Greg and I- we're waiting for the best Paneer Nawabi this side of Mumbai even as we speak.
But Holy Cow! is also how I feel about finally completing my work of art- "The Presentation Profits Blueprint". I'll be honest, I do have some bags under my eyes, and I have sworn a couple of times at the computer for moving images in the document without my permission- but as I pen these words, Greg is checking it for mistakes and spelling, and by the time you read this it will be around 6 hours away from release into your hot little hands.
I'm so damn proud of this thing. My Million Dollar Masterclass have known this info for a while, but this is the first time I have released the insider workings of a profitable speaking business to the world at large.
What's more the blog has been up now for just over a week with AMAZING comments. I'm so humbled to hear how much of an impact it's making for people. Hooray!
But the real buzz on everyone's lips is "What's the $10,000 speaking opportunity?" mmmmm- wouldn't you like to know!?
I don't want to let the cat out of the bag too early, but I'll tell you this much... when I open doors on the Brand New Silver Mentoring Program next Wednesday, for 7 days only you will have the opportunity to not only be a part of the most revealing, informative and generous Speaker Mentoring Program in the world; but you will also be eligible to earn a place on stage at my event with a guaranteed income of $10,000 minimum. From my mentorees I will be selecting 1 lucky person to speak at my event (where we routinely make $500-$1million over the weekend) and go home with $10,000 plus in their pocket.
To find out more about that, and the other extraordinary goodies that we are including for 7 DAYS ONLY in our launch offer, make sure you bookmark this page and head back there on July 22nd: www.ShiftSpeakerTraining.com/silver
cheers,
Money Management for Speakers
How to secure your public speaking career using membership sites
One of the traps that many speakers fall into is thinking in terms of getting “Paid per speech”. But this turns you into nothing other than a highly paid labourer. But even learning to sell from stage is not going to enhance your public speaking career unless you have an Elegant Business Model.
One of the keys to making your speaking career one of freedom and lifestyle is to break the link between time and money using membership sites; or perhaps a better term is “subscriptions”.
ENHANCE YOUR PUBLIC SPEAKING CAREER WITH MEMBERSHIP SITES
The reason I don’t like the term membership site so much is because there are 6 ways to create “recurring monthly income” without having to build a highly technical “membership site”.
For many people-oriented speakers, the thought of having to build some software-dependent animal like this is too much to bear! So the good news is there are many ways to create recurring streams of highly leveraged income from your speaking career, and you can choose how complex you want them to be.
Career-enhancing subscription models for speakers include:
1. EMAIL MODEL MEMBERSHIPS: This is where your clients receive a regular email from you with a text-based lesson in it. There are two versions of this:
- Simple level: A simple email full of valuable tips in your inbox.
- Advanced level: A text email with a link to a website such as my newsletter “Behind the Scenes”.
The key to both is to write some simple, but valuable information and send it out by email.
2. PDF MEMBERSHIPS: This is where you send out a pdf regularly jampacked full of value. This can be emailed or posted.
- Email: One that I subscribe to which I really enjoy getting is Armand Morin’s “Internet Marketing Newsletter”. He makes it look like a magazine, full of images and so on- so it is visually very appealing.
- Post: My copywriting friend, Pete Godfrey (who by the way I have asked to write an article on filling rooms for you for next week’s newsletter) has a great 12 page monthly newsletter he sends out in the mail.
3. AUDIO MEMEBERSHIPS: This model is where you send out a regular audio to your members. It could be in the form of:
- An audio postcard where they go to a website to listen to your pre-recorded audio;
- A regular TeleSeminar where they can join in and learn and participate regularly.
4. A VIDEO MEMBERSHIP: In this case it is a regular video piece. Again this may be:
- A video postcard or
- A regular live TV show using ustream.com
- A regular webinar where you use video and visual aids to teach your information. We have just started using GoToWebinar for our Million Dollar Masterclass webinars and we’re very impressed.
5. A SERVICE MEMBERSHIP: In this model your client is paying you for regular service from them. Our Secret Weapon Software comes with this component as a subscription. Vanessa offers monthly support and training for a nominal monthly fee.
6. A COMPLETE MEMBERSHIP PROGRAM: This may involve elements of all the others and more. Our own Silver Mentoring Program (which, by the way we are launching on July 22nd and opening the doors on a killer offer for only 7 days ;-) is an example of this. It includes:
- Email and text lessons taking you through how to profit in your speaking career.
- Regular TeleSeminars where I interview speaking and marketing experts.
- Services such as critiques of your presentation and powerpoints.
- Community through the blog.
- Video training to show you speaking tips through the classes
- Special members benefits such as opportunities to speak at events.
But the point of all this is that most people put off leveraging their speaking career through creating their own membership program because they think it has to be the huge whizz-bang bells and whistles version. But you can get started with something really simple for a low monthly fee and start creating your regular monthly income today.
The keys to remember are:
- Create valuable content for your subscribers
- Provide it at a no-brainer price
- Automate and systemise it through wise software choices
But the most important thing is to get started. Don’t try to have it perfect to begin. Let me know how you go!
Presentation Profits Blueprint
If you haven't heard the buzz- we're releasing a brand new speaker training resource today called the "Presentation Profits Blueprint". It is an in detail anatomy of a profitable speaking business which I have released in advance of the launch of the new Silver Mentoring Program next Wednesday.
In the Blueprint you will discover:
- The 7 Ps for turning your passion into multiple streams of passive income using speaking and the Elegant Business Model™
- The It- Factor for speakers and how to avoid mediocrity
- 4 simple questions without which you may never make a cent
- and much more.
To register for your copy, free for a limited time only- got to www.shiftspeakertraining.com/blueprint
Please let us know your comments on the blog
Opportunity International Australia provides people living in poverty with access to basic financial services – including small loans, savings accounts, insurance and business training. These services are know as microfinance, and they assist people who wouldn’t usually qualify for regular banking services because they have no form of collateral or formal identification.
Here’s how it works…
By helping a mother to buy a sewing machine to start a tailoring business or a father to buy seeds to plant a vegatable garden, small loans enable people in poverty to earn an income and provide for their families. 97% of loans are paid back, so the cycle can continue for years! Each successful business feeds a family, employs more people and eventually helps to empower a whole community.
Did you know that for only a $200 donation you can help one family start a business and employ one other person? This one loan once paid back can be used again and again. Many of us spend more than that on a night out with friends and once that money is gone, it’s gone!
Find out more about Opportunity International and how you can make a difference by visiting their website:
