8 September 2009

Internet Marketing for Your Speaking Career

4 Strategies for Getting More Exposure
Than Paris Hilton – Bare Minimum Effort
without the Bare Bottom

Internet marketing is not my game, but over the years I have learnt enough to make sure that when people hear about me and go searching online- they find me.  As a speaker I believe this is the bare minimum you must have.

So how do you get enough exposure while still keeping your clothes on?

You need to have 4 simple things:

1.    Blog: Blogging is so simple and easy to get set up, and to do that you would be crazy not to have one.  If you missed Vanessa’s article on how to get your account set up on your own name domain- click here for last edition.

2.    Video: With youtube being such a powerful search engine in its own right, and ours being such a TV culture; you would be a fool not to optimize your natural talents as a speaker and get some video out into cyber space. Make sure you have your own youtube channel!

3.    Social networking: It’s really quite the faux pas not to be on Facebook these days if you are in the information marketing game.  Unless you’re a “conscientious objector” in which case I would have to ask- do you want to make money or be “right”?  Learn to use Twitter and Facebook to your profile-building advantage.

4.    Opt-in page: Ensure every bit of online profile you build is leveraged effectively through opt-in pages that build your list.  Your  own list is always the most valuable asset you can have as a business owner- so mastering this art is crucial.

Join me for the “Lazy Web Celeb” series where I will be grilling 4 International Online Experts for the “bare Minimum effort” to maximise your online exposure.  Find out more here…

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