12 May 2010

The Importance of Choosing Your Niche

  • You need a Niche an inch wide and a mile deep
  • You must start with a small and specific group of people
  • Once you become the King or Queen of that niche – Then you can expand
  • If you try to go too wide at the start you won’t get anybody
  • The smaller and more specific it is – the better you can be
  • “The riches are in the niches“
  • Your Niche will help you find your target audience and decide where to speak
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  1. 1Marina on May 13, 2010 at 12:18 am:

    hi Joey

    You make it so simple – this idea of who do we most want it for – is such a simple and yet beautiful question. I want to focus on couples and then this is where i get stuck – as i wish to make sure that i chose a target audience that i will feel connected to…does it come from having gone through something similar as my target audience? So lets say, dealing with affairs? so that my target audience can relate to me more and so that i have more credibilty?

  2. 2Joanna on May 13, 2010 at 10:25 pm:

    Hi Marina,
    Having been through similar things can help thats for certain. But its not the only thing. As long as you can have credibility in the niche, and compassion for them- they are the crucial parts.
    Hope that elps.

    Jo

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