9 July 2009

Events Marketing and Seminar Marketing: How to Fill A Room

Press Play to Begin watching the video (this video is a sample of the content from my “Complete Seminar Marketing System: How to Fill A Room Program”).

In my line of business and a mentor and business strategist for speaking organizations, the question I am asked most often is “How do I fill A Room?”  It seems that events marketing and seminar marketing is the most widely underestimated task in a speakers career.

A copywriting mate of mine, Pete Godfrey, who is by the way a room-packing master- once said: “Never under-esteimate the difficulty of a task”.  And nowhere is that more real than when it somes to seminar marketing.

In this video I have packed in as many tips as I can about how to get this right, as believe me, most people get this wrong.  I have worked with international companies who should know better, and they still get ths wrong.  People who spend $50,000 to secure a celebrity speaker, who get this wrong.  So if it is so easy to get it wrong, how do we get it right.

I’m telling you now, if you run events, or are even thinking about running an event EVER in the future, do yourself (and all of your potential participants a favour and watch this video on seminar marketing.  Events marketing is a different beast to many other types of marketing as there is a delay between purchase (or registration in the case of free events) and attendance.  So find out how to address this in the video.

Also you’ll find:

  • The mistakes people make when trying to market their seminars
  • How much time is enough to fill a room, and how to make sure you give yourself enough to AVOID STRESS
  • The 3 phases of attraction for an event or seminar and how to apply them for a room full of happy attendees
  • The secrets to getting the right people in a room. Discover how we make routinely well over $500k (sometimes up to a million) in a weekend with only around 60-70 people in the room.
  • A great free program you can use to design a website to sell your event tickets… even I can use it and it took me 10 minutes to set up a site. 

That site is called eventbrite and I really encourage you to go to check it out.  It’s free to have a play around with and it really is a solid tool for when you’re just getting started with events.
www.ShiftSpeakerTraining.com/eventbrite

Do you want an insiders edge?

This video is a sample of the kind of content I go into detail with in my newest Training Program: “The Complete Seminar Marketing System: How to Fill A Room”

In that program I go step by step, and hold your hand as you create all the materials you need to market your event professionally, and more importantly profitably.  This program has only ever been released to a handful of my top clients (only 14 in total so far) and I have been keeping it very much under wraps – until now. 

On July the 22nd it will be available as one of the goodies when we open the doors on a very special launch offer of our Silver Mentoring Program. 

You should make sure you put this date in your diary if:

  • You are a public speaker, coach, consultant or trainer who knows that standing in front of an audience is the quickest way to increase your profile and make more money.
  • You are a business owner looking for a new and accelerated way to grow your business without all the hassle.
  • You have been to a seminar in the past and thought “I wonder if I could do that!”
  • You are an event promoter who knows that filling a room is not as easy as it looks
  • You are a teleseminar host or you sell your products or services over the phone and want to make more sales more often.
  • You are an author and you want to sell more books. But not just that- you’re smart enough to see the book alone won’t make you rich, and you want to build an Elegant Business Model into your business to make you massive, passive income from your efforts.
  •  You are an information or internet marketer who really wants to put your current business on steroids and prepare for a “Big Pay Day”
  • You want to seriously improve your communication and presentation skills so that every time you open your mouth you make a lot of money!

You’ll be able to register for the program on the 22nd of July for 7 days only.  I promise I’ll let you know the website address closer to the day.  Don’t even go looking for it.  It doesn’t exist yet!

Til then enjoy the video.

Cheers,

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69 Responses to “Events Marketing and Seminar Marketing: How to Fill A Room”

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  1. 1Janet Beckers on Jul 10, 2009 at 4:23 pm:

    Hey Jo
    Thanks so much for this wonderful info. Very generous of you to share this here. I especially liked your comment re you don’t know one method that will get 100 people in the room, but you know 20 that will get 5 people in the room.
    So timely for me as I often think it is enough to rely just on my list and JV partners but you’re spot on – lots of different methods convert a few people at a time, and next thing you know, you’re booked out (that’s my vision anyway).
    Love watching the creative and dynamic way you are growing your business.
    Cheers
    Janet

  2. 2Joey on Jul 10, 2009 at 8:36 pm:

    Hi Janet,

    It’s so true. If filling a room is your outcome you can’t afford to be lazy. It is a consistent and driven effort from start to finish.

    Your JV partners are always a bonus- but it is risky to rely on them only.

    So one step at a time and rooms will fill. But you can’t afford to rest. It’s a solid effort from start to finish.

    Spread the word.

    Cheers,

    Jo

  3. 3Tania on Jul 21, 2009 at 11:25 pm:

    Wow Joey,
    This really is the best information I have ever heard on how to fill my room’s. Thank you so much and I really look forward to sharing my success with you.
    Tania.

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