• Position yourself as the authority.
• Add a personal touch to your products.
• It can be as simple as having your picture on the website.
• Or your signature on something you sell.

• When you are just one amongst very few you can command a far higher price for the service you provide.
• The more specialist you become, the higher your premium.
• Think about narrowing down your topic.
• Or – Narrowing down your niche.

The Key Main things you need on an order form are:

• Headline
• Key Benefit
• What You Get (Features and Benefits)
• Description of Bonuses
• Summary of Value
• Guarantee
• “YES! I want to become a member!”
• Nuts and Bolts – Name and Address etc
• Continuity Tick Box
• Signature
• Contact Details

• Have an Opt-In page.
• Ensure you have something that is good value to give away for
  free in return for people’s email address.
• Send traffic to the Opt-In page.
• Use social media such as facebook and twitter.
• Keep active by updating your blog, tweeting, or posting on facebook at least every day or two.
• Maintain your community
• Keep in touch with a newsletter or similar.

• Jing is a great little piece of software you can get from www.techsmith.com.
• It enables you to record what is happening on your screen and record what you are saying – at the same time.
• This lets you do all sorts of really useful things such as:
• Give feedback on website design.
• Record short training videos (like this one!)
• Give really succinct, easily understood messages to other people in your team.
• And best of all? – Its FREE!

How is Business like Learning a Language? No it’s not a riddle – there are three basic steps…

• There are phases you pass through when learning business, just like learning a language.
• Being successful in business is really as simple as learning the language of business.
• First you need to get the basics and learn the foundation skills.
• Second you must apply what you have learnt and get feedback – Take Action.
• Third you enjoy the fruits of your labour. Keep practicing and improving and enjoy your successes.

• Packdown is a good opportunity to prepare for your next event.
• It is a good idea to have packing lists and storage categories so you can pack down quickly and effectively.
• If you have a system where everyone is responsible for their own part of packdown then the whole thing happens much faster.
• Systems are Good!

• What do you find yourself saying over and over (and over) to clients?
• Instead of delivering that information one-to-one why not deliver that information once to multiple clients at the same time at an event?
• Invite your clients to bring their guests
• They get to network with each other and make new contacts,
  and you get to build your database.

• You can use a statistic to grab your audiences attention.
• Or, if you are good at humour use it – but if you are not then
  don’t!
• You have between the first 30 seconds and two minutes to capture your audience.
• You are aiming to get your audience to say “Yes” in their head.