by Gideon Shalwick

Gideon is the author of Rapid Video Blogging which has already been downloaded over 17,000 times in the last few weeks whilst one of his You Tube channels has now had over 4,000,000 views and he gets around 200 leads per day from his combined lists.
He works from home focusing on online video marketing and teaching people how to build a ton of leads using simple tools like YouTube and blogs and clever marketing strategies.
To find out more information about Gideon please visit his personal blog at www.GideonShalwick.com

This week’s BTS tip comes from website guru, Vanessa Rothwell and it’s a tip everyone who has an online business should know – how to optimize your website on the internet and make sure it gets thousands of hits!

By Vanessa Rothwell

www.youronlinesuccess.com.au

• The business climate is not so good at the moment.
• It doesn’t matter what’s going on externally.
• It doesn’t matter how tough it is or how high up you are.
• If you’ve got it inside, you can make it.
• Stop worrying about what is behind you and make it happen inside.

Donna is responsible for implementing and overseeing lots of our sexy business systems with Shift. That’s why she’s the perfect person to instruct us on External Communication Systems…

This week our tip is supplied by website guru, Vanessa Rothwell. Vanessa – or Ness – worked as Shift Speaker Training’s very own in-house Web Developer for 2 years. In fact, she was with Joey and Greg right from the beginning, helping them as they started out in those early days and grew to what they are today. Nowadays, she runs her own business called Your Online Success. Because Ness knows so much about websites, we thought it would be useful to share this knowledge with you:

www.youronlinesuccess.com.au

• In terms of marketing – Speaking is great for attracting new prospects
• The lifeblood of business is sales – so you need new prospects
• Even if you never close from stage NEVER walk away from a presentation without the details of every person in your audience
• If you offer them a free newsletter, or a way of keeping in touch 60-100% will give you their card
• This is because they have already given you their time at the very least
• Recognise you are selling yourself – and get their details

• There are Two angles of marketing that speaking is great for
• Number One is Branding
• Number Two is attracting New Prospects
• Nothing positions you more perfectly than stepping on a stage and speaking
• It makes you the Instant Expert
• Speak so that you Build Your Brand

• Speaking is the quickest and easiest way to get started in business
• Decide on your topic, and speak about it – anywhere and everywhere
• Ask your audience what they want
• Do not create a product until you have sold it
• The only way you know if someone is going to buy your product is when you actually sell it
• If people buy the thing – make it – if they don’t then don’t