Did you know that Forbes publish a “Top 25 Web Celebs” list?  While I’m not on there yet- I’ve managed to establish myself quite firmly at the forefront of the speaking niche, and I want to show you how you can do it in your area…

 www.shiftspeakertraining.com/webceleb 

In this free webinar I’ll pull back the curtain and share the lessons we have learned as we moved from successful million dollar offline business to online profit centres over the past 12 months.

Plus I’ll give you a sneak peak at some of the strategies in my new best selling book “Our Internet Secrets”.  Success in any Information Business is a balance of online and offline strategies, so take a walk down “online lane” with me in this info-packed hour…

www.shiftspeakertraining.com/webceleb

Peep behind the scenes with me-  I’ll tell you how we make our cool new videos too!

Cheers,

Joanna

PS.  There’s only a handful of seats remaining.  Get yours now- and please make sure you attend on time.  It would be a shame if someone missed out on attending because there were no more places left- and then someone didn’t turn up!

www.shiftspeakertraining.com/webceleb

Click play to watch this video now!

The Pareto Principle is always at play when it comes to your speaking career.

Of the starry-eyed masses who choose to follow a career that involves speaking,  the truth is 20% of them will make 80% of the money.

Which means the other 80% struggle, sharing the remaining 20% of income among them.

Of the 20% who succeed financially, 20% of these will have 80% of the lifestyle rewards.  That is, 80% of financially successful speakers are too busy to enjoy their rewards.  They may enjoy occasional holidays to ritzy destinations- sandwiched between relentless speaking engagements.

How do I know?  I just described my “old speaking career”.  My “new speaking career” is far more elegant.

No-one wants a life like that.  That’s why I encourage my students to craft their speaking careers correctly from the get go using something I call the “Elegant Business Model”.

And that’s the topic of today’s video.

I take you step-by-step through a real life example of an Elegant Business Model from one of my clients so that you can plan one for your own speaking career.

I go into the Elegant Business Model  in more detail in my “Presentation profits Blueprint”.  If you have not got a copy yet-  download your free copy right here on the blog.

If you are ready for the next step, and serious about creating multiple passive income streams from your speaking career- you will definitely want to join me for my New Webinar series:  “The Blueprint in Action”.

I will be running this series EXCLUSIVELY for people who join me in my BRAND NEW Shift Speaker Training Silver Mentoring Program.

To celebrate the launch of the new program we’re offering “The Ultimate Speaking Resource” at an absolutely nutty and easy-to-afford price.

The Resource will include (among other goodies):

• Lifetime Access to My Silver Mentoring Program so that you can create Profit Beyond Your Wildest Dreams form your speaking career…. Forever!
• The Blueprint in Action LIVE Webinar Series: “30 days to new income from your speaking”- which means even if you’re a complete newbie you can make some new cash form speaking in the next 30 days!
• …And one new member will be sharing the stage with me.  I have set aside one place for one of my mentoring clients to WIN a $10,000 guranteed income speaking opportunity.  That’s right you could make in excess of $10,000 when you speak for 90 minutes to my tried-and-tested million dollar audiences!

To find out about these and other goodies that are going to be available as part of my “Ultimate Speaking Resource” for 7 days only from the 22^nd of July  2009- go to http://shiftspeakertraining.com/silver BETWEEN THE 22ND AND 29^TH OF JULY.

After the 29^th, the doors will close, and this offer will NEVER be repeated.  So make sure you take action this week!

One of the traps that many speakers fall into is thinking in terms of getting “Paid per speech”.  But this turns you into nothing other than a highly paid labourer.  But even learning to sell from stage is not going to enhance your public speaking career unless you have an Elegant Business Model.

One of the keys to making your speaking career one of freedom and lifestyle is to break the link between time and money using membership sites; or perhaps a better term is “subscriptions”.

ENHANCE YOUR PUBLIC SPEAKING CAREER WITH MEMBERSHIP SITES

The reason I don’t like the term membership site so much is because there are 6 ways to create “recurring monthly income” without having to build a highly technical “membership site”. 

For many people-oriented speakers, the thought of having to build some software-dependent animal like this is too much to bear!  So the good news is there are many ways to create recurring streams of highly leveraged income from your speaking career, and you can choose how complex you want them to be.

Career-enhancing subscription models for speakers include:

1.    EMAIL MODEL MEMBERSHIPS:  This is where your clients receive a regular email from you with a text-based lesson in it.  There are two versions of this:

1. Simple level:  A simple email full of valuable tips in your inbox.
2. Advanced level: A text email with a link to a website such as my newsletter “Behind the Scenes”.

The key to both is to write some simple, but valuable information and send it out by email.

2.    PDF MEMBERSHIPS:  This is where you send out a pdf regularly jampacked full of value.   This can be emailed or posted.

1. Email: One that I subscribe to which I really enjoy getting is Armand Morin’s “Internet Marketing Newsletter”.  He makes it look like a magazine, full of images and so on- so it is visually very appealing. 
2. Post: My copywriting friend, Pete Godfrey (who by the way I have asked to write an article on filling rooms for you for next week’s newsletter) has a great 12 page monthly newsletter he sends out in the mail.

3.    AUDIO MEMEBERSHIPS:  This model is where you send out a regular audio to your members.  It could be in the form of:

1. An audio postcard where they go to a website to listen to your pre-recorded audio;
2. A regular TeleSeminar where they can join in and learn and participate regularly.

4.    A VIDEO MEMBERSHIP: In this case it is a regular video piece.  Again this may be:

1. A video postcard  or
2. A regular live TV show using ustream.com
3. A regular webinar where you use video and visual aids to teach your information.  We have just started using GoToWebinar for our Million Dollar Masterclass webinars and we’re very impressed.

5.    A SERVICE MEMBERSHIP:  In this model your client is paying you for regular service from them.  Our Secret Weapon Software comes with this component as a subscription.  Vanessa offers monthly support and training for a nominal monthly fee.

6.    A COMPLETE MEMBERSHIP PROGRAM: This may involve elements of all the others and more.  Our own Silver Mentoring Program (which, by the way we are launching on July 22nd and opening the doors on a killer offer for only 7 days is an example of this.  It includes:

1. Email and text lessons taking you through how to profit in your speaking career.
2. Regular TeleSeminars where I interview speaking and marketing experts.
3. Services such as critiques of your presentation and powerpoints.
4. Community through the blog.
5. Video training to show you speaking tips through the classes
6. Special members benefits such as opportunities to speak at events.

But the point of all this is that most people put off leveraging their speaking career through creating their own membership program because they think it has to be the huge whizz-bang bells and whistles version.  But you can get started with something really simple for a low monthly fee and start creating your regular monthly income today.

The keys to remember are:

• Create valuable content for your subscribers
• Provide it at a no-brainer price
• Automate and systemise it through wise software choices

But the most important thing is to get started.  Don’t try to have it perfect to begin.  Let me know how you go!