Making the time to develop your voice increases your ability to emotionally move roomfuls of people and in turn increases your conversion rate.  Public speaking is an area with the potential to make a lot of money so it makes sense to invest time on your voice.  Remember….

Your voice becomes your money-making machinery.

Developing your voice also:
Builds your confidence on and off stage
Having a strong and powerful voice builds and carries your confidence to every member in your audience.

There are two sides to this coin:

1. It’s your voice that will give you away if you’re not confident.
2. A confident voice will cause you to feel more confident in your presentation and in yourself generally.

So with a good strong confident voice you’re going to really make that lasting impression we are after.  It is a positive feedback loop.

It enables you to perform and create whilst on stage

A powerful and flexible voice gives you the ability to create the most incredible moods. These are the moments where it is just you and the audience, hanging on your every word, feeling your every nuance.
Your voice enables you to create a full palette of moods:

• Conspiracy: “shhh- don’t tell anyone but…”
• Expectation:  “when all of a sudden, you would not believe it…”
• Pain: “It was the most heart-wrenching decision I had ever had to make…”
• Elation or hysteria:  “I was stunned, rapt, we were wildly celebrating…”
• Seduction: “As I looked at the options, I could tell there was really no choice but to…”

You name it…with your voice, you can create it.

When you become a master of creating mood in your audience, what happens is you become a master of the emotional journey of your audience.

A salesperson who is in control of the emotional journey of the person in front of them can control the action they take on that journey…and there you have it – “sales” in a nutshell.  This is why sales from public speaking is so powerful.  You’re not just converting one person, you’re converting hundreds!

When you can control the emotional journey of your audience you can control the action they take on that journey.

So, next time you stand on stage with the aim of making sales, why don’t you spend some time focusing on creating mood in your audience and then see what happens when you take them on an emotional journey.  You never know what magic might happen to your conversion rate!

I have an incredible gift for you today!  My copywriting Super-star friend, Pete Godfrey (alias the Wizard of Words), has put together this report and as I read through it today I knew you were going to love it.  Which is why I have asked whether he would give it away to all of you!  Luckily he said yes.  Here’s an excerpt…

The ‘X Factor’ 
The Missing Link That Stands Between You 
and Fame and Fortune

“Let’s face it, like it or not, you’ve got to agree we’ve become a celebrity focused
society. People thrive on the Hollywood gossip. Just mention Paris, or Madonna, or Britney Spears and you’ve got many people’s attention. Sad but true. I mean, it’s got to the stage now where Paris Hilton is famous for being famous. Go figure hey.

 
In a perfect world, nurses would be paid more than celebrities. Teachers would be on top dollar. But no; we crave entertainment and stars are paid a fortune….

(let’s face it, speakers - we know its the famous speakers that get the gigs right? - Joanna)

If only you were famous right?!!
 
But guess what? You can be famous. In fact, you can easily dominate your market,
instantly becoming the super hero of your niche. It’s easier than you think. Savvy Marketers have known of this “missing link” for years… have shamelessly exploited this secret and are reaping the celebrity rewards on offer.
 
And no, I’m not talking about “being recognised and mobbed at airports” kinda famous – although some do achieve such fame – what I’m talking about is being known in your niche as THE person to see… THE person at the top of the mountain.
This way, when your prospects think of your business category they automatically think of you.

To get the rest of the report and find out Pete’s recommendations on how to “Increase Your X-Factor” in your market place… a strategy you MUST work on consistently if you want to be a profitable speaker… grab a copy of the report for yourself right here…

For more information go to: www.shiftspeakertraining.com/cashcharacters/blog

Attention: Coaches, Consultants, Authors, Speakers, and Other Solo-preneurs

Register Now for this FREE Webinar Series where I will reveal how I started with absolutely no database, and grew a successful 7 figure speaking business in my first year

“The ABCs of Growing Your Business Through Speaking”

Join me on these webinars, where I will reveal the EXACT steps I took to create a lifestyle business from my passion and to skyrocket my income to multiple 7-figures in the first year. (And just in case you’re thinking “I couldn’t do that”- discover how many of my clients have done the same- and how you could too…)

In this FREE webinar series I will reveal:

• NEW and easy ways to use SPEAKING and the INFORMATION PRODUCTS to create a business that you LOVE!
• The ABCs of a successful speaking business. Each webinar will focus on a different aspect of your business success.
• How to create an ELEGANT BUSINESS MODEL as a back-end to your speaking so that you can STOP trading your time for money, and get your knowledge working for you.
• How to STOP selling one-to-one and START selling one to hundreds… or even thousands! (This leverage is your KEY to super-fast income growth despite the “tough times”.)
• BRAND NEW strategies and secrets that I’ve just uncovered to grow my business FASTER and attract wealth easier than ever before. (And believe me, your mindset is just as important as your marketing and sales.)

These calls are a sneak preview of my “Shift Presentation Profits” LIVE TRAININGS happening in both March in Melbourne, Australia and November in London, UK.

Take my word for it… you DON’T want to miss this FREE webinar series.

Click here to get registered immediately

FIRST CALL ON OCTOBER THE 22ND

Calls will be once a month, commencing on the 22nd of October, 2009.

You have no doubt heard you should find a niche for you business- but do you understand the difference between a “niche” and a “topic”?  They are wildly different yet so many people confuse them.

In this video, captured at this Saturday’s event I explain why it is so important to appreciate the difference and “niche down” in your speaking business.

Sorry about the quality of the vid- it was just a quick digital camera job at the back, but the content is great.

There are a few remaining tickets to Saturday’s  Presentation Secrets Event in London. Just go to www.ShiftPresentationSecrets.com.

Create a great opt-in page to build your community using these great tips:

1. Have a nice bold headline at the top with a benefit driven statement
2. On the left, underneath the headline, a video of you discussing your free gift
3. On the right, an opt-in box so people can join your database and receive your free gift
4. A series of “blind” bullet points that describe your free gift without giving too much away
5. Another opt-in box at the bottom to capture people’s details

I recommend driving all your traffic to this page, give it out as your web site at speaking gigs and on teleseminars.

Cheers,

Joanna

How do you get the right media attention for your speaking business? I didn’t really know, so I asked my good friend and Our Internet Secrets colleague and faculty member Sue Gardiner to write an article for me.

Enjoy!
Joey

The 3 Biggest Myths About Free Publicity Busted

By journalist & media & marketing strategist Sue Gardiner

There are certain misconceptions and lies about free publicity that have been floating around for donkey’s years that I want to kill once and for all.

Myth # 1 – Be careful using free publicity because journalists will often turn nasty and you’ll end up with negative exposure

You’ve seen camera crews chasing their unfortunate victims on current affairs shows and you’ve probably come away with the impression that this could happen to you.

The truth is that it’s highly unlikely. Here’s why…

In 99.9% of those cases, the media approached these people not the other way around.

But when you’re the one approaching the media all they know about you is what you’ve told them in your press release.

So they are almost certainly going to follow the positive publicity angle you’ve handed them.

Those negative stories stick in your mind. But they happen way less often than you think.

So don’t cheat yourself out of the benefits of free PR by false fears.

Two of my clients who had similar fears about appearing on Channel Nine’s A Current Affair, for example, have made over $500,000 and counting from their one minute on screen.

Do you think they’re pleased they overcame their paranoia?

Damn straight!

Myth # 2 – A press release is similar to an ad

Writing your press releases like ads is the fastest way to get them binned.

Instead, you need to position yourself as a provider of a newsworthy story or quality information NOT as a salesperson. 

If you learn this one lesson, you’ll be ahead of 95% of other free publicity seekers.

Myth # 3 – You’ve got to know someone in the media to get free publicity.

As in any area of life, having media contacts sure doesn’t hurt.

But journalists write thousands of stories every year and we don’t have that many friends. Some of us don’t have any friends.

I’ve successfully gotten my clients tens of thousands of dollars of publicity despite having no personal contacts in the newsrooms that I was targeting.

This is great news because it means everyone can cash in on free media exposure.

For a free 10-page report by Sue Gardiner valued at $37 called the ‘The 5 Biggest Mistakes Free Publicity Seekers Make… And How To Avoid Them’ visit www.FreePublicityForProfit.com

I’m always asked “how do I get more gigs?”  Well the problem for most speakers is not that they aren’t decent speakers.  It’s that no-one knows they exist!  Which is why, for better or for worse you have to work at increasing two fundamentals:

1. Your Celebrity
2. Your Credibility

Help people get to know you! You should film every engagement you do and edit together a “showreel” a bit like this.  It should show off some teaching, some fun, some audience involvement and maybe some testimonials too.

That way promoters can see your style and feel good about having you speak at their event.

Cheers,

Watch this Video Now…

(for more like this and other free training subscribe to our Youtube Channel)

Feature Article: Sales Letters That Fill Seminars-  The Big Idea!

… with guest contributor – Pete Godfrey

Pete Godfrey- Copywriting Guru!

Sales letters that fill seminars is a BIG subject; too big for this small article. However, I’m going to give you one big tip to take on board that almost guarantees your next event is a sell out. And look, I’ve been a copywriter for the past 10 years. Tens of thousands of people have gone to seminars because of the words I’ve written. So frankly, I know a thing or two about this subject… might pay to listen up.

Understand this: It doesn’t matter what kind of seminar you are running; from an Intro Night workshop to new prospects to a multi-day event to your own Tribe; your seminar needs one BIG thing to make it a success.

It needs a BIG Idea!

Every seminar needs a great theme to capture the attention and interest of the intended market. It’s got to be exciting! Dramatic.

The BIG idea can also be your bonuses or prizes. Cars and Holidays are popular; however the main thing is to match the prize to the market.

There are too many same old, same old seminars at the moment. There is no clear cut distinction between them; no compelling reason to choose one over another. Even worse, there are no REAL, exciting personalities behind these events. Everyone is so damn politically correct it makes me cringe. They’re so nice they are BORING.

Don’t you be one of them! If you want a profitable seminar, come up with a BIG Idea, backed up with a BIG Bribe, and infuse your promotion with personality.

That’s how you put bums on seats. That’s how you ensure your next event is a sell out!

***

Pete Godfrey, AKA the Wizard of Words, is a Copywriter and Sales Strategist who lives in tropical Mackay North Queensland Australia with his wife, 2 kids and his dog Ben.

His client list contains many of the world’s savviest entrepreneurs. They trust him to write and develop promotions that put money in the bank like clockwork. To see more on Pete, and get his blatantly bias opinions on Life, Copywriting, Marketing and Mind Set, he’s running events around Australia in August check them out: www.ShiftSpeakerTraining.com/petegodfrey

I SHOULD WARN YOU: Pete tells it like it is without the sugar coating. Sensitive souls should not click on the link above.

And remember- Our Ultimate Speaking Resource Members Can Meet Pete “in person” In Our Free Teletraining (Members Only) on Thursday the 6^th of August.  He will go into detail about his closely guarded “Seminar Sales Letter Secrets” on the call- so get involved.

Shift Speaker Training Free Webinar

Hi gang-

Just a very quick post.

I’m running a free Q&A webinar on Tuesday.  We’ve had so many questions this week:  some specific to strategy and tactics for building a speaking business; some about the “Ultimate Speaking Resource” which is currently open for registrations.  Doors are closing on Wednesday the 29th but not before you have a chance to get your questions answered.

No matter what your questions about anything to so woth speaking, marketing or the Mentoring Program… join me on Tuesday.  Its’ fre of course:

https://www2.gotomeeting.com/register/864700050

Speak to you in person then!

Cheers,

jo

You’ve heard the mumblings about the new program. It’s open! For 7 days only you can register for the “Ultimate Speaking Resource” right here:

http://ShiftSpeakerTraining.com/silver

This package is going to blow your mind. At least – that’s my intention. Why don’t you head on over- check it out and let me know what you think? If you know of a better value, more useful speaker training and mentoring program out there- with the kind of results we get- I’d love to hear about it!

This LIFETIME ACCESS offer is only available for the next 7 days- so don’t miss out. Go over now and find out all about the “Ultimate Speaker Resource: including the $10,000 speaking opportunity- it could be you on my stage!

The sooner you register the sooner you get to start implementing and increasing your speaking profits. Steve Brossman emailed me the other day- he increased his sales by 200% from this system- go check it out!

http://ShiftSpeakerTraining.com/silver

See you on the platforms of the world!

Joanna