Did you know that Forbes publish a “Top 25 Web Celebs” list?  While I’m not on there yet- I’ve managed to establish myself quite firmly at the forefront of the speaking niche, and I want to show you how you can do it in your area…

 www.shiftspeakertraining.com/webceleb 

In this free webinar I’ll pull back the curtain and share the lessons we have learned as we moved from successful million dollar offline business to online profit centres over the past 12 months.

Plus I’ll give you a sneak peak at some of the strategies in my new best selling book “Our Internet Secrets”.  Success in any Information Business is a balance of online and offline strategies, so take a walk down “online lane” with me in this info-packed hour…

www.shiftspeakertraining.com/webceleb

Peep behind the scenes with me-  I’ll tell you how we make our cool new videos too!

Cheers,

Joanna

PS.  There’s only a handful of seats remaining.  Get yours now- and please make sure you attend on time.  It would be a shame if someone missed out on attending because there were no more places left- and then someone didn’t turn up!

www.shiftspeakertraining.com/webceleb

Host your own “Client Appreciation Night” to boost sales instantly. The biggest mistake that most people make is looking outside of their business for profit making. Your current customers will buy again and again if you give them the chance.

For a successful “Client Appreciation Night”, consider the following points:

1. “Invitation to thank your clients”
Send out invitations to a selection of your best clients who you believe, will have a high chance of buying new products or service you will be offering. Provide all the elements and the atmosphere that will have your participants in the right state and you will have your audience eating out of your hands. 

2. Teach something new…
Load your “Appreciation Night” with good quality content – or you will risk losing their trust. Your hook is the one-off, not to be missed opportunity to learn something new. This new “tool” or “technique” is key to their success.

Now that you have a relaxed, happy and captive audience, it’s time to make an offer on a new product or service that will benefit them!

3. Friends of Clients
Ask your clients to bring a friend! Give them a reason to follow through… give a free information product gift, CD or DVD. This is a cheat sheet to filling the room with little effort and has the added benefit of introducing a new audience to your services

4. Food and Drinks
It’s not necessary to throw a banquet. Some venues provide package deals – room plus food and beverages. You can save time and money by purchasing inexpensive snacks and drinks well in advance.

5. Your Network is Your Net Worth…
It’s an oldie and still holds true. It’s a great opportunity for your clients to network and create relationships that will create a community.

6. Playing the numbers game…
Be realistic – more is not better! You need to ask yourself these questions:

• How many people do you want to attend?
• How many people can you manage?

It’s a great idea to ask your clients to reserve their seats to avoid disappointment. You will have Importantly, you need to know how much new business that you want to achieve to make the night profitable.

7. Location, Location
Find a suitable venue. Pick a date.

Give yourself a good 4-6 weeks to prepare and market, especially if this is your first time. Once you have a fair idea of how many people will be there, it will help your process of finding the best venue that your finance will allow and a central location that everyone can get to.

8. Make it Fun
Make it a fun evening for everyone! A boring “appreciation night” with bad food, low quality information and not so good location/venue will only hurt your reputation. Hitting all the right buttons will not only give you the profits that you desire, plus you and the audience will have a fantastic night.

Joanna Martin and Greg Elliott from Shift Speaker Training- post launch!

Greg and I with bags under our eyes at our local cafe in London re-caffeinating after a very very late night!

I was up til 2am and Greg until 4:30 am ( and a quick sleep interruption due to video upload problems at 5:30am) last night.  We don’ft do crazy stuff like that very often – being the Lifestyle Entrepreneurs that we are.  So why?

Because I tell ya- today we launched our new “Ultimate Speaking Resource and Silver Speaking Mentoring Program.  And because of various technical hitches I had to re-shoot the information video about 3 times!  Eeek.  But it is now up on the site- with all the infomration about the new program.

The feedback we have been getting is amazing.  And an overwhelming number of our current members are upgrading to the LIfetime Access offer.  I’m not surprised.  It is the most insane offer I’ve ever crafted!

Doors are open for 7 Days Only- so check it out now….

www.shiftspeakertraining.com/silver

We have live chat on the site almost 24 hours a day (thanks to my awesome international team- I love you guys!)  So if you have any questions about the offer you can ask away there!

Here are some questions we had in the first 12 hours today:

Q. “I was wondering, my partner and I, like you and Greg, split the responsibilities of the business. She with the speaking and selling, I with the logistics and event management. Is it possible for us to kind of split the membership into the relevant content for each of us? I would not take away as much from speaker training content as my partner would and she not as much from business structure as I would. Hope to hear from you soon.”

A. The classes in the mentoring program divided into modules. You can get into the management part of it and your partner might be interested in Marketing, however you both might want to join webinars. There’s more than enough useful information for the two of you to get your teeth into.

Q. Please let me know when the live aspects of the various training opportunities are scheduled.

A. The “Blueprint in Action” webinar series will start in the second week of August. It will be held Tuesday and Thursdays for 4 weeks. (8 trainings in total). The “Sales Letters That Put Bums in Seats” TeleTraining with Pete Godfrey will be the first week of August- looking like the Wednesday. I have to wait to hear time from Pete. All these live trainings will be recorded and available for you if (a) you miss them or (b) you want to review them. What time zone are you in?

(the times will be 8pm in Sydney; 11am in London for most of our calls and trainings)

Q. I am not presently speaking. I am doing one-on-one coaching / healing low key at home at present. Have a number of programmes I have designed but not implented as such, a half written book / internet resource and ….. I have not long come out of a marriage with kids, car and no money! Know I will be on the international stage one day. Know my material is good. Pretty much focussed at present on body / mind connection – LOVE principles. Guess what I am asking is even if I haven’t got the resources 100% completed as yet and with no money, is there a way to get started and get some momentum?

A. Absolutely! The program has been designed to help people go from a few random projects and getting their “Elegant Business Model” together. Plus working toward a presentation that will get you more clients. It’s probably actually better if you don’t have them completed because then you can finish them in the best way to support your over all business. We have one member in Perth, Australia who has a 6 month old baby and is working through the resources in her own time around family commitments. Angie is loving the power calls coz it means she gets all her business support without actually having to leave home! Does that help?

Q.  I am a GP and Naturopath in Melbourne who does some public speaking. I have written a book “How To Live To 100 and Love It!” and produced 3 therapeutic CDs – sleep, relaxation and study skills. Sales after a talk are minimal. My concern is that to give a “no brainer” offer to audience members at Rotary or Probus that I need some high priced items to offer as bonuses. Consultations here get a Medicare rebate for 50% of the cost. The book is self published and sold for $30.00. Each CD is $20.00. What can I offer at a high price to help the offer? Sales people for marketing, business can put a value of $1500 on their consultations. I don’t believe I can.

A. Hi! Great question. Your bonus doesn’t need to be that high priced- it’s more about overwhleming people with value. The question to ask is what do your target audience really want. We could brainstorm this in one of your power calls when you join the program. There’s a technique in eclass 3 called the Magic Wand techniqe which will help you cme up with bonuses. And webinar 6 in the Blueprint in action series is going to help loads too.

Q. How esle can I sell my book and CDs. Currently I give the book away free to new clients.

A. there are loads of ways we can sell the books and cds. it would need to fit in with the overall strategy of where your business is heading. Best for you is to talk with Joanna through in a power call. The main thing to do first is build your list of subscribers… then the strategies are easy!

Q. How is Joey going to be teaching us?  Is there hands on from her or is it all email and teleseminars?

A. You’re lucky-  Joanna is hosting the “Blueprint in Action” webinar series live with the new Silver Mentoring Program members.  You will have the opportunity to ask Joanna specific and targetted questions during that sereis.

Also- the monthly interviews and Hot Seats always have a live componenet with Joanna to address specific members concerns and issues.

Lastly, in terms of “specific-to-you” guidance, you have your   25 x 10 minutes power calls with Joanna or one of the Shift Implementation Coaches.  In these you can brainstorm, troubleshoot, get a kick up the bum- whatever you need!

Oh- and and in addition there will be live seminars and events over the year; and as one of the Silver members you always get awesome “Members Only Specials”.  In fact you usually make back your entire investment in this program through discounts on Joanna’s highly popular Intensive Workshops.

To find out more and to see the video that kept us out of bed…go to

www.shiftspeakertraining.com/silver

You’ve heard the mumblings about the new program. It’s open! For 7 days only you can register for the “Ultimate Speaking Resource” right here:

http://ShiftSpeakerTraining.com/silver

This package is going to blow your mind. At least – that’s my intention. Why don’t you head on over- check it out and let me know what you think? If you know of a better value, more useful speaker training and mentoring program out there- with the kind of results we get- I’d love to hear about it!

This LIFETIME ACCESS offer is only available for the next 7 days- so don’t miss out. Go over now and find out all about the “Ultimate Speaker Resource: including the $10,000 speaking opportunity- it could be you on my stage!

The sooner you register the sooner you get to start implementing and increasing your speaking profits. Steve Brossman emailed me the other day- he increased his sales by 200% from this system- go check it out!

http://ShiftSpeakerTraining.com/silver

See you on the platforms of the world!

Joanna

Click here to watch this video- make sure to leave your comments.

OK – this video is a bribe. A total and utter bribe. I admit it. I should never have released this one for free. It is a highly detailed training video. It is edited down excerpts from a dedicated training I ran in Sydney in March where I taught effective presentations. Everyone in the room paid $97 to be there. And it was a bargain at that price! So I have put it here for you- yes for free- but on one condition….

You go and check out my incredible launch offer tomorrow!
http://www.shiftspeakertraining.com/silver

Yes- it is a bribe- but honestly- it’s an ethical one! In 24 hours I am opening the doors on the most value-for-money 1-1 mentoring program that the public speaking world has ever seen. And this video is a sample of the quality of information you’re going to be enjoying…

In the “Ultimate Speaking Resource” – released on 22nd of July at 4pm Sydney time- you will benefit from:

• Dedicated, profit-focussed public speaking training from someone with millions of dollars experience from stage.
• 1-1 personalised power calls to help you implement everything you learn.
• My personal feedback on your presentation.
• Handholding to take you from wherever you are now to NEW INCOME from speaking in 30 days (in fact it is my intention that you make back the money you invest in the course in the first 30 days).
• Secret strategies on how to fill your seminars so you never have an empty room again- get those bums on the seats!
• The opportunity to win a $10,000 speaking opportunity –income guaranteed- on my platform.
• Plus thousands of dollars worth of other goodies.

I’m damned proud of this offer and I am not kidding when I say it is the most valuable thing I’ve ever created. I was telling my Million Dollar Masterclass about it today and they couldn’t believe their ears.

Hence – the bribe. 55 minutes of solid Joey-style, money-making goodness!

In this free public speaking tip, I share with you my 7-step structure to an “effective presentation”. I define an effective presentation as one where the audience takes ACTION at the end. Preferably the kind of action that involves buying your product or service!

The information in this video allowed me to make over $1.25 million in sales in my first 12 months as a professional speaker. It could do the same for you.

In case you need some proof that it’s a good idea to take the time to watch all 55 minutes… listen to these guys:

Now- schedule some time right now to watch the training video. You’d be nutty not to. Unless you prefer not making money. And if that’s the case- what on earth are you doing on my blog?

Released: The Shift Speaker Training

Presentation Profits Blueprint

Joanna's Free Public Speaking Tips

Well- it is released.  It’s out there for the world to see.

Chock-a- block full of free public speaking tips to make you foam at the mouth – it’s my Presentation profits Blueprint.  I’m so proud of this little puppy.

(Chock-a-block is Australian for overflowing in value I think.)

And Greg was up until 4am (I’m not joking) trying to turn the Mac document into a pdf so the links worked for you.  So in a gesture of gratitude to Greg and his commitment to your public speaking career-  make sure you get yourself a copy!

You can register right here on the blog or go over to http://shiftspeakertraining.com/blueprint

Press Play to watch this tip on how to have the right mindset when closing a sale from stage:

Making A Sales Presentation: The Art of Closing From Stage

One of the most common questions I get asked from my members and subscribers is how do I make the transition from doing my talk to making my sales presentation?  So in this article I want to give you a few tips so that next time you are making an offer at the end of your talk, you feel confident to ask for the sale.

1.    Make sure your mindset is in the right place. 

The biggest reason most people get tied up in knots when it comes to moving into their offer is that they actually think about it as a separate part of their presentation. 

I hear this all the time:  “I’m fine delivering the information, but when it comes to asking them for money I go to pieces”.  The assumption is that the sales presentation is somehow different to the educational presentation.  Not so.

Think of your presentation as a whole and that the part we refer to as the “close” or the “offer” is just the last chapter of a book.  Like a book the final chapter makes no sense in isolation and the whole book would make no sense without the last chapter.

For more insight into the mindset watch this video.

2.    Have a good segue.

That said, you do need to have a segue: a graceful way of moving from the content to the offer. This should only be a few seconds long, and exists just to get permission from the audience to reveal your product.

It could be as simple as

• “As you can see the process I’m sharing with you is a simple one, but there is an even simpler and easier way to get started.  Can I share that with you now?”
• “In summary, the key is to take action.  Can I now show you what I believe is the smartest action you could take as you leave here today?”
• “During the break I had some questions about the next steps, can I share the next step with you now?”

See what I mean?  It does not have to be a big deal.  Just some way of linking what you’re saying with the offer that you’re about to make.

3.    Don’t change your energy.

The biggest mistake I see newbies and seasoned professionals alike make during this process is changing the style of their presentation between content and offer.  They may have been fun and relaxed and humorous during the content of their talk, and as soon as they get into the offer they get all weird and loud and pushy.  Why?!

Your energy and style should stay consistent from the moment you step on the stage to the moment you leave.  There should be variation throughout the whole presentation from moment to moment- but not a big shift between content and offer. If anything the only slight change should be to go a touch faster during the close, as speaking faster is a quick and easy way to build excitement.

That said…

4.    Don’t rush.

Hang on- I’ve just said speed up, now I’m saying don’t rush!?  What I mean is yes, you can speak a little faster, but that does not mean you want to leave out crucial descriptions and draw out key points in your offer.

The close is the most important part of your presentation.  If you have done a good job of your content people will want to hear what you have to say about your products, so do them the favour of taking them through it sanely, step by step and giving them the full picture of what they are about to invest in.

One of the main reasons people don’t buy is because they are confused.  So take your time to outline things exactly- you can speak quickly- but don’t jump all over the place and do a rush job.

5.    Focus on the benefits.

As you describe your product make sure you don’t focus only on the features of your product.  So the car might have ABS brakes (feature).  But what does that mean for me? Well, the benefit is “so you can rest easy knowing you and your children are safe, even in the wet” (benefit).

You get the idea?

To turn a feature into a benefit, ask: “what does this mean for my client?”  Then spell it out in terms of emotions.

6.    Don’t apologise.

Don’t ever, ever, ever, ever, ever, eeeeeever apologise for your sale.  Never assume they don’t have the money, or they don’t want to take action today.  That’s your mindset, not theirs! 

You delivered great content, you did a good job- your audience WANT to hear about the next step.  Confidently and with your normal style outline the offer, and confidently ask them to take action.  Then let them decide the best course of action for them.

The main way to get good at this is practice practice practice!  So get out there and deliver as many presentations as you can.

Do you have any other tips or experiences you would like to share? Let me know by posting a comment!

Cheers,

Hi!

Welcome to the blog and what I’m sure is going to become one of the liveliest online spots for speakers to come and share news on what they’re learning and what their using to build their speaking business.

I’m going to get the ball rolling today by sharing with you some vital concepts when it comes to building your business through speaking.  It doesn’t matter if you’re already a public speaker, or whether you’re terrified of speaking in public- today’s video is a great overview of how you can experience accelerated business growth through effective presentations.

In this video I cover:

* The 5 Advantages Speaking has over any type of marketing and how to apply them

* The 3 big mistakes people make when speaking

* The 3 phases of growth of a speaking, coaching or consulting business and why you MUST go through them in the RIGHT order or risk being broke and unhappy; or even embarrassed.

This is the first in a LOAD of training that I have never before released to the general public for free. Until now a lot of this information has been only available to my clients who are paying me up to $100,000 per year!  So, trust me when I say- if there is even one drop of desire in your heart to make big money from your passion through speaking- Sit down, grab a notebook and take the time to go through this training right now.

Let me know exactly what you think in the comments section below too.  Tell me what you like, what you don’t.  What do you want more of? If you let me know, I promise you I’ll make it happen.  That’s what it is all about!

Enjoy the video

Cheers,