Questions to Ask Yourself About Your Audience Part 4

There Are 4 Key Questions You Must Ask Yourself Before You Settle On a Niche For Your Speaking. 

In the last blog article we looked at some easy ways of accessing your niche.

 
This week and in the final part of our series, the fourth key question to ask yourself before you settle on a niche is….

Do They NEED Your Information or WANT it?

This question will often have a subtle answer.  However it will need some attention because the answer will have a direct impact on the success and EASE of growing your speaking business.

Imagine a child of 2 years old…..

Imagine your small child has an ear infection.  It’s extremely painful and she needs to take some medicine.  But the medicine tastes horrible.

If you gave her a choice of chocolate milkshake or medicine which would she choose?

Most 2-years would choose the milkshake.  And unfortunately, most adults are the same!

Why else is it that most people will buy a big plasma screen television before getting the car serviced?  The car NEEDS a service, but they WANT the tv.

You’re going to find it so much easier to grow your speaking business if you are speaking about something people really WANT.

Example:  Does a doctor need to learn life/work balance?

Absolutely!  Do they want to?  No.  Not usually, not unless they’ve had a massive stroke or heart attack or some other big wake-up call.

Do they want a holiday?  Hell, yes!

You get the picture?

Try to create your speaking business around what your niche want rather than what they need.