This is the third and final part in a series of 3 Behind the Scenes tips on influence. In this tip I talk about the third step to influence – inviting your audience to take action. This content is taken directly from my Presentation Profits Intensive seminar.

• Once you have involved your audience and met them where they are at and you have…
• …inspired them by painting out a vision for them of their dreams. Your next step is to…
• Invite them to take action
• Come from a more permissive (not submissive) place
• Your product is the vehicle to take them from where they are to where they want to be
• You can always come back to these three steps:
  1. Involve
  2. Inspire
  3. Invite

In this video I discuss how we can use speaking as a great strategy for leveraging time.  Why say the same thing over and over to 100s of clients?  Why not get 100s of clients in a room and say it once?

For more great  public speaking tips and how to put together an effective presentation that ensures your audience take action, come to our 1-day training event.  7th and 8th of May in London.  Details here:

www.ShiftPresentationSecrets.com

Here’s a question : why would you want to speak in public at all?  What’s in it for you?  Public speaking is (apparently) the number one fear that most people have.   This is such a shame as there are so many benefits to becoming a speaker – for your business, your bottom-line AND for your own personal confidence. 

The Top Five Benefits Of Public Speaking

1. Increased Self Confidence

Once you have mastered speaking in front on an audience, whether it be in front of a crowd of ten or a crowd of thousands, your confidence levels will go through the roof.  Do this, and you can do anything.

2. Reach More People

If you have a vision which is close to your heart, a vision which could shape the world, and you want to share this,   does it make more sense to talk to one person at a time, or a roomful of people?  Which method will spread your vision faster?  Remember, a vision flies when you stand on stage.  You give it wings.

3. Make More Sales

Regardless of what you are selling -  your ebook, your 3-day seminar, your coaching or your membership site, you will multiply your sales and in far LESS time when you speak to a hundred people as opposed to  selling one on one. This is a MASSIVE benefit of public speaking – the opportunity to make more sales in one sitting.

4. Build Credibility

When you are on stage you become an authority in your field.  People look up to you.  Their opinion on you changes simply because you are standing on stage.  This credibility will open up more opportunities and earn you more recognition which in turn builds credibility and gets you more opportunities.  It’s a winning cycle.

5. Make Big Money

I saved the best benefit for public speaking for last.  Public speaking is one of the easiest and best ways to make money.  Big money.   I’m not suggesting this will happen the first time round (although it can and it does all the time) but if you have researched your market, determined your niche, sent out a compelling message to this market and added tonnes of value to your product, then why not?

So, now you’ve seen the benefits of public speaking, why not go out there and stretch your comfort zone?  If you’ve never spoken at an event (but always secretly wanted to), is now the time to book your first one? If you’ve only ever spoken to smaller audiences, could now be the time to step up to the next level?  If you’ve spoken to large audiences, what could you do differently that will stretch you?
There’s always another step out there.  Perhaps now is the time to take it.

This is the second part in a series of 3 Behind the Scenes tips on influence. In this tip I talk about the second step to influence – inspiring your audience. This content is taken directly from my Presentation Profits Intensive seminar.

• To inspire – breathe life into the dreams of your audience
• You’re not asking them to believe in you, you’re asking them to believe in themselves
• Get them to take action that will make their lives better
• Paint out a bright picture of their future
• Get them to see their grand vision

Creating emotion has a few key elements that cannot be missed. These are:

1. Awareness
2. Intention
3. Vocal strength and flexibility

1. Awareness

The first key is to recognize the power that the voice has in impacting and creating change in another human and as such, how this can generate more sales.

It has been said that the words that we choose are only 7% of the message that we communicate.  38% of our message is due to our tonality, and 55% of it is due to our physiology, our physical action.

So over a third of your outcome depends on your voice.

Create awareness of your own voice and use it dramatically.

Listen to how you use your voice, listen to the vocal range that you have.

Start to listen to other people’s voices, how they use them, and then start to bring awareness to the extremes that you use in your own voice. Do you have extremes or is it all flat lining? 

You will make more money from stage AND make it easier to listen to you if you can work on your voice variation.

2. Set the intention

These are the intentions you will want to set if you want to make more money from stage:

• That you will start to expand your vocal range
• You will create moods with your voice
• You will carry your confidence in your voice
• And that your voice will take people on an emotional journey.

3. Vocal Strength and Flexibility

If you start to learn how to use your voice in a powerful manner, then you’ll find that it will be more powerful for longer, and you will be able to preserve and conserve your voice.   You want to use your voice in such a way that it touches the hearts and minds of the people in your audience and thus create more sales from speaking.

Don’t Be Just Comfortable, Be Memorable
If you’re committed to becoming, not just a profitable speaker, but also a memorable speaker, then the next step is to get masterful with your voice.

Be the sort of person that when people leave the room they continue to talk about you, not just because of your content, but because of your style, your charisma and your ability to take them on an emotional journey.   And be the sort of speaker that makes massive money from stage!

So, What’s Next?
Well, my suggestion would be to go and see a high drama movie!

Listen to the way these highly trained actors use their voice to create mood.
Notice the high, the loud, the soft, notice the pace changes, notice the volume changes.
So this week I want you to spend the whole time listening to people with a new intention and then see how you can utilize this in your next speaking gig.

And remember, have fun!

Step One : Involve

• Be Authentic.
• Be who you are; be you
• Meet your audience where they’re at and engage them
• Love your audience so much that they feel they can do anything
• When you love your audience, it’s irresistable