Archive for August 2009

Are You a Web Celeb?

Did you know that Forbes publish a “Top 25 Web Celebs” list?  While I’m not on there yet- I’ve managed to establish myself quite firmly at the forefront of the speaking niche, and I want to show you how you can do it in your area…

 www.shiftspeakertraining.com/webceleb 

In this free webinar I’ll pull back the curtain and share the lessons we have learned as we moved from successful million dollar offline business to online profit centres over the past 12 months.

Plus I’ll give you a sneak peak at some of the strategies in my new best selling book “Our Internet Secrets”.  Success in any Information Business is a balance of online and offline strategies, so take a walk down “online lane” with me in this info-packed hour…

www.shiftspeakertraining.com/webceleb

Peep behind the scenes with me-  I’ll tell you how we make our cool new videos too!

Cheers,

Joanna

PS.  There’s only a handful of seats remaining.  Get yours now- and please make sure you attend on time.  It would be a shame if someone missed out on attending because there were no more places left- and then someone didn’t turn up!

www.shiftspeakertraining.com/webceleb

Register Your Name as a Domain

  • Get your Own name registered as a web site or domain name
  • Allows your site to come up when people search for your name
  • If you can’t get your own name (eg. if someone already has it) get a variation of your name – eg use middle name or initial, or title
  • Check the company’s Terms of service or rules when you register to ensure there isn’t any unfair rule, like they will take your domain off you if there is a spam complaint

One Simple Strategy to Boost Your Profits this Month: The Client Appreciation Night

Host your own “Client Appreciation Night” to boost sales instantly. The biggest mistake that most people make is looking outside of their business for profit making. Your current customers will buy again and again if you give them the chance.

For a successful “Client Appreciation Night”, consider the following points:

1. “Invitation to thank your clients”
Send out invitations to a selection of your best clients who you believe, will have a high chance of buying new products or service you will be offering. Provide all the elements and the atmosphere that will have your participants in the right state and you will have your audience eating out of your hands. 

2. Teach something new…
Load your “Appreciation Night” with good quality content – or you will risk losing their trust. Your hook is the one-off, not to be missed opportunity to learn something new. This new “tool” or “technique” is key to their success.

Now that you have a relaxed, happy and captive audience, it’s time to make an offer on a new product or service that will benefit them!

3. Friends of Clients
Ask your clients to bring a friend! Give them a reason to follow through… give a free information product gift, CD or DVD. This is a cheat sheet to filling the room with little effort and has the added benefit of introducing a new audience to your services

4. Food and Drinks
It’s not necessary to throw a banquet. Some venues provide package deals – room plus food and beverages. You can save time and money by purchasing inexpensive snacks and drinks well in advance.

5. Your Network is Your Net Worth…
It’s an oldie and still holds true. It’s a great opportunity for your clients to network and create relationships that will create a community.

6. Playing the numbers game…
Be realistic – more is not better! You need to ask yourself these questions:

  • How many people do you want to attend?
  • How many people can you manage?

It’s a great idea to ask your clients to reserve their seats to avoid disappointment. You will have Importantly, you need to know how much new business that you want to achieve to make the night profitable.

7. Location, Location
Find a suitable venue. Pick a date.

Give yourself a good 4-6 weeks to prepare and market, especially if this is your first time. Once you have a fair idea of how many people will be there, it will help your process of finding the best venue that your finance will allow and a central location that everyone can get to.

8. Make it Fun
Make it a fun evening for everyone! A boring “appreciation night” with bad food, low quality information and not so good location/venue will only hurt your reputation. Hitting all the right buttons will not only give you the profits that you desire, plus you and the audience will have a fantastic night.

Public Speaking Tips: How to Handle Feedback

  1. Recognise that every time you step on stage or put yourself out there, you are opening yourself up to feedback.
  2. Keep your energy in while hearing the feedback, and filter it based on
    1. Does this person want the best for me
    2. What is their experience or education in this area
  3. Make the choice whether to listen to the feedback, and try it.
  4. Sometime you will get feedback that hurts, or doesn’t seem fair. It’s a good idea to do some writing on it – have a whinge on paper to get it out and heal it.
  5. Overall, be open to feedback from the right places, as it is this feedback that will help you go from strength to strength.

Let me know what you think!

Cheers,

Joanna